Understanding the dynamics of leadership: A case study on Jeff Bezos and Jack Ma

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Author: Omaima Alqassimi, Sugam Upadhayay

Issue: Spring Issue, 2018

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This paper analyzes the leadership approach of two leaders, the founder of Amazon.com, Jeff Bezos, and the founder and executive chairman of Alibaba Group, Jack Ma. It incorporates their decision-making style, problem-solving mechanisms, and their concerns for the overall globe making them "global leaders." This paper critically compares the implications of their approaches to comprehensive employee motivation and company performance. This paper deviates away from "The Great Man Theory" and emphasizes on "Bandura Social Learning Theory" which emphasizes leadership as a process which can be practiced and learned. This paper summarizes their legacy in the business world and the paradigm shift that they brought in the way of doing business.