Evaluating and Analyzing the Innovative Branding and Marketing Strategies of International Brand: A Study of Kellogg’s Pringles

Author: Rakibul Hasan, Syeda Farjana Farabi, Fatema Tuz Johora, Md Wali Ullah, Md Abdullah Al Mahmud, & Md Azhad Hossain

Issue: Spring Issue, 2025

Abstract

Due to the rise of industrialization and world trade, numerous global companies are venturing into the food marketing industry, which is seeing rapid growth and intense competition worldwide. This review article extensively studies Kellogg's Pringles, a leading brand in the snack industry. It sets the stage with an introduction to marketing management, and it discusses Kellogg's acquisition of Pringles, which is later followed by a company overview that encompasses the firm's history, products, and market position. The SWOT analysis indicates Pringles' strengths, weaknesses, opportunities, and threats, such as brand identity, worldwide presence, and competitive arena. Moreover, the PESTEL analysis looks into the external forces affecting Pringles' operations, such as regulatory, economic, and technological factors. This study delved into Pringles' marketing strategy, utilizing the marketing mix elements: product, price, promotion, and distribution. Through an in-depth analysis, the research focused on how Pringles is positioned within the snack food industry and, more importantly, how it creates and maintains its competitive advantage. Monumental achievements demonstrate the company's focus on product innovation, dynamic pricing strategies, one-of-a-kind promotional campaigns, and wide distribution. The study has underlined the brand's ability to employ these factors in maintaining its market supremacy and recommended ways of increasing its marketing strategy in the future.