Artificial Intelligence and Business Transition: Paving the Way for Development

Author: Aysha Siddiky Pinky

Issue: Spring Issue, 2025

Abstract

Artificial Intelligence (AI) is steadily becoming the new normal in doing business through increasing operational performance, improving customer relations, and increasing predictive accuracy. This quantitative exploratory research employed a mixed-methods approach, integrating qualitative insights into organizational trends, best practices, and challenges with quantitative assessments of performance measures, cost savings, and business outcomes. Several surveys were administered to a diverse group of business professionals. The study, situated within the field of applied research, explores how AI facilitates business growth through change and proposes best practices for successful integration. It also studies what happens during transition periods when organizations emphasize artificial intelligence, NLP, and robotic process automation as top technologies since they contribute to completing work tasks, analyzing large data sets, and improving individual communication with clients. Besides potentially generated cost savings and a long-term increase in business value, there are several obstacles that organizations face if implementing AI, such as high initial costs and a market that requires professional knowledge on the topic. If implemented correctly, AI technologies hold huge potential for businesses going through transitions and taking advantage of AI’s strengths. For this reason, it is important to describe and analyze trends like AI technology integration accurately. This article suggests best practices for applying AI in business development during transformations.