The historical retrospect of an overlooked business opportunity within the aerospace sector
The aerospace sector is a dynamic, highly technology-driven industry with a remarkable societal impact. Partially fueled by air transportation and space exploration, the United States aerospace and defense industry generated 143 billion worth in exports in 2017. In light of conventional marketing and management practices pertaining to product development, traditional, non-adaptive product life-cycle management often falls short in this industry, explicitly under circumstances when the customer experience is neglected on a holistic level. Notably, such an approach could indeed result in overlooked business opportunities and strategic planning inconsistencies. In this paper, a specific overlooked aerospace business opportunity is dissected with objectives to depict the potential existence of secondary markets and to suggest a holistic approach to product life-cycle management.
Keywords: aerospace sector, business opportunity within the aerospace sector, business opportunity, space exploration
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The Quest for Managing Stroke through A Mobile Device Application: A Review Study of Innovative Technologies Related to Cerebrovascular Accident
Stroke, also known as a cerebrovascular accident (CVA), is the fifth leading cause of death for Americans, accounting for 140,000 lives each year (“Stroke facts,” 2017). CVA marks 1 out of every 20 deaths and nearly 75% of all strokes occur in people aged 65 years and above (Centers for disease control,” 2017). As a leading cause of long-term disability, stroke can have devastating effects on patients and their caregivers. Despite a number of emerging technologies that could potentially be helpful in the prevention, evaluation, and rehabilitation of strokes, typically, such technologies are limited and only considered for millennials. Similarly, at the present time, there is not a single platform designed specifically for stroke management. This makes access to relevant CVA information for baby boomers and the elderly challenging and the potential edification process rather inefficient. The key objective of this review is to identify and discuss effective technologies that can assist baby boomers, born between 1946 and 1964 in the United States, to manage CVA and further explore possible concerns of baby boomers associated with awareness and accessibility of the aforementioned technologies.
Full Text PDF: The Quest for Managing Stroke through A Mobile Device Application: A Review Study of Innovative Technologies Related to Cerebrovascular Accident