Family businesses and management information systems (MIS): Seven wise steps to become more electronically intelligent
Turning a brick-and-mortar family business into an E-business, would greatly pay off, and bring every manager’s dream come true, since it has the potential of creating a sustainable growth (Baltzan & Phillips, 2015). This paper will introduce the step by step guidelines for managers.
Keywords: family business, management information systems, become electronically intelligent
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Hollow marketing and nongredients: A new marketing approach by food industries in advertising
Many firms that are selling food products, are hoping to get more of customers’ attention, and increase their sales by new marketing strategies. Informing customers about ingredients and health claims look normal but advertising the things that can’t inherently and naturally exist in their food, or “nongredients,” are new practices that have been termed in this paper as “hollow marketing.” This paper explains this new phenomenon, and its possible economic and social outcomes.
Keywords: marketing approach, food industries marketing approach, get more customer attention
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Human creativity and artificial intelligence (AI): Two distinct requirements for sustainable competitive advantage
Increasing competition among industries requires them to be intelligent in order to make their best decisions and remain competitive in the market. Nowadays both human and artificial intelligence have made many contributions to this purpose and have helped businesses tremendously to achieve their goals. This paper explains why industries need to realize that intelligence and creativity are two distinct disciplines, and each needs to be treated differently in combination with artificial intelligence (AI) in order to maintain a sustainable competitive advantage in the future.
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How Small Interest Groups Can Win the Outcome of Elections and Polls: Lessons for Countries with Modern and Developing Democracies
It might sound perfectly obvious that in a real democracy, the majority’s interests will always win against the interests of the minority. Unfortunately, in reality, this is not the case. Small interest groups can determine the outcome of elections and enact policies that favor their own interests, rather than those of the majority. This paper identifies how, contrary to the median-voter’s model, small interest groups can win, if information asymmetries exist. Additionally, if gains and losses asymmetries are present and opportunity costs are involved for the voter, the same phenomena can occur. This article focuses on the role of interest groups in elections in democratic countries, explaining how they can enact policies that are against the public’s will.
Full Text PDF: How Small Interest Groups Can Win the Outcome of Elections and Polls: Lessons for Countries with Modern and Developing Democracies